Dave Sim braves TCJ’s message boards to promote his new Glamourpuss. Not unaware of the state of the marketplace and difficulties facing indie works wanting to attract attention and dollars, he really steps up to the marketing plate:
It was a lucky coincidence that Phil Boyle of Florida’s COLISEUM OF COMICS (seven great stores to serve you in the Orlando area) happened to write his “Advice for Publishers” in the Sept 07 issue of COMICS RETAILER right when I was amusing myself producing pages of what would eventually become glamourpuss No.1:“I have the option to sell more than 5,000 items a month from PREVIEWS to my customers, so why should I carry your product, especially on a non-returnable basis? What are you doing to bring new customers into my stores? Are you creating fans of your work outside the comic store? Are you creating an excitement about your work so that fans will be looking for your new book when it launches? Are you pushing those customers to ask retailers to buy copies of your book so that we can sell them to those new rabid fans? If you’re taking out an ad in PREVIEWS and hoping that retailers will be standing in line waiting to hand-sell your book then you’ve brought your appetite and nothing more. Retailers will happily and eagerly work with publishers but it has to be a 50/50 split to make it work.”
That was when glamourpuss became an intellectual exercise for me that eventually evolved into the 1,500 copy mailout of the FPE (Fashion Preview Edition) to the entire mastheads of a dozen North American fashion, lifestyle and women’s magazines as well as 200 or so Indy friendly US comicstores, the 100 copy mailout of the CPE (Comics Preview Edition) to comic stores in Canada, the month-long phone campaign, the website (www.glamourpusscomic.com), the 4500 copy CPE insert in Diamond Dateline. Perhaps most important, signing off on trademark and copyright on any of the images in the first issue and on the website for any comic store wanting to use them in any way they see fit.
I agree with Phil Boyle and the watchword for Aardvark Vanaheim entering its 31st year is:
Shared Risk, Shared Responsibility, Shared Rewards.
And also, he made Neil Gaiman cry.






















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