One reader there criticized HeavyInk thusly:
DCBS does sell at 40% off.
However,
(a) they lock folks in to pre-ordering three months in advance, and once you're preordered, you can't cancel
(b) they don't sell individual issues
(c) they don't carry or sell back issues
In the post-Amazon, post-Netflix world,
their shipping charges of $6 up to $20 are outrageous.
At DCBS four $3 comics at 40% off, plus $6 in shipping comes to $13.20.
At HeavyInk, the same four comics, with free shipping, are $9.60.
Plus, DCBS doesn't offer anything approaching HeavyInk's "triple your money back" guarantee.
Also, many consumers don't like to have a limited selection, and also don't like to be locked into preordering a substantial fraction of a year in advance.
We did extensive customer surveys while figuring out our website features (recommendations engine, social networking, extensive talent database, blogs, etc.) and pricing model, and have found that there is a very large group of people - not necessarily the most hard-core, price-sensitive fans - who are more interested in the service and price point we provide.
The great thing about a competitive market, though, is that there doesn't have to be just one solution that's right for everyone - the more the merrier!




























20% off and free shipping is going to be a tough sell, good luck to them. I buy from dcbservice.com and they offer the majority of stuff at 40% off, with some 50 and 75%. Indy stuff tends to be 25-35% off.