Yes, yes, the vowel-heavy title of this series is like nails on a chalkboard; and the blue hero has a strangely retro 80's Halo-Jones sort of look. But if you can get past that, there's a fairly cute, surprisingly human story: a knowing slant on the "small-town kid comes to LA with big dreams" archetype.
The art is merely serviceable, but the dialogue is well-chosen enough to make up for it. The main character -- I can't bear to even type his name -- struggles to make a name for himself and find success, despite not being totally sure that he knows what it is he wants. It's impossible not to relate; and before long, it feels like you're reading a book written about your own life.